Big Baller Bust

Lonzo%E2%80%99s+forearm+tattoos+before+and+after+the+drama.+%0APhoto+from+www.foxsports.com%2Fau%0A
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Big Baller Bust

Lonzo’s forearm tattoos before and after the drama. 
Photo from www.foxsports.com/au

Lonzo’s forearm tattoos before and after the drama. Photo from www.foxsports.com/au

Lonzo’s forearm tattoos before and after the drama. Photo from www.foxsports.com/au

Lonzo’s forearm tattoos before and after the drama. Photo from www.foxsports.com/au

Pat Roghaar, Staff Writer

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I am back at it again with another Ball family update. The infamous trio of basketball prodigies has been making some headlines as of recent, specifically the oldest son Lonzo and his financial problems. Alan Foster, longtime friend of Lavar Ball and co-owner of Big Baller Brand, has been fired due to the sudden loss of 1.5 million dollars in Lonzo’s account. There is also the potential for legal charges placed against him. Foster has been convicted of money laundering before, and once Lonzo noticed a decent chunk of his earnings was gone, Foster was the first suspect. Lonzo instantly left Big Baller Brand and no longer has any real affiliation with the company. Essentially, Big Baller Brand has been based off of the three kids their entire lives, as they were the poster-children and the moneymakers. With no players left for advertising, the two questions arise: is Big Baller Brand dead and where will Lonzo and his Ball brothers’ next sponsorship be?

Lonzo Ball owns the majority of Big Baller Brand, with over 50%. He can make some rules and he basically was the brand. After this drama, I do believe Big Baller Brand is dead.  There is nowhere for it to go. 1.5 million dollars was lost from Lonzo Ball, and now there is no trust. Lonzo Ball had the Big Baller Brand logo tattooed on his forearm, alongside an assortment of other meaningful tattoos to him. Now, the logo has been replaced with just a simple pair of dice. As for Lonzo’s endorsement whereabouts, the biggest possibility would be Nike. Big Baller Brand previously allowed Lonzo to wear whatever shoe he pleases, and most of the time Lonzo would be balling in some infamous signature Nike shoes.  Nike is very well known and can be trusted. I think it’s safe to say that over a million dollars will not just vanish from thin air when signed on a Nike contract. Lonzo may have had a falling out with Big Baller Brand, but his endorsements and sponsorships will still continue to prosper.

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