Grammy nominations 2019

Connor Wells, Staff Writer

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The Grammys are set to air February 10th, 2019, and this past week the academy has released all of its nominations. From here, all the nominations will be voted on by specialized committees composed of industry experts. The official website of the Grammys describes this process as: “Final-round ballots are sent to voting members in good dues standing. The finalists determined by the special nominating committees are also included in this ballot. In this final round, Recording Academy members may vote in up to 15 categories in the genre fields plus the four categories of the General Field (Record of the Year, Album of the Year, Song of the Year and Best New Artist}. Ballots again are tabulated by the independent accounting firm of Deloitte.” From this point, the results are kept a secret until the air-date of the 10th.

The nominations themselves this year have seem to be stretched out. Usually a list of nominees for a category will extend from 4 to 6 artists, but 2019 sees categories like Record of the Year holding 8 potential winners, including records by Cardi B, Drake, Post Malone, and Childish Gambino. The same goes for Album of the Year, Song of the Year, and Best New Artist. Some speculate thus change to be made on the account of the Grammys wanting to encompass more artists and songs to better show the range of music this year, but in reality, its most likely a marketing tool to appeal to the greatest number of people. The awards often follow this trend, always looking for the most commercial piece of music or artist to parasitically absorb some of their traction with controversies usually ensuing.

One such controversy was the 2014 Grammys when Macklemore beat Kendrick Lamar for Best Rap Album. Macklemore’s The Heist was a vastly more commercial record, with singles such as Can’t hold us that were smash hits. Kendrick Lamar’s Good Kid, MAAd City, was also a huge success but its darker tones and story telling elements stopped it from achieving that same mainstream appeal that The Heist earned. Critics and fans alike saw Kendrick Lamar’s album as superior from a substantive and artistic standpoint and the blowback was so bad after this reveal that Macklemore took too social media to say he agreed Kendrick was robbed. It seems like the Grammys is more concerned with appeal rather than musicianship, which is not a desired trait for an award academy.

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